About Company

In 2002, Co-founder Barry Sweetbaum set out on a mission to change the definition of what ‘High Quality’ home care looked like. For Barry, this was all about mirroring the amazing care that a lady named Margie provided to his mother over 30 years ago when she was ill with cancer. Margie played a very special and crucially important role in Barry’s family’s life during this time, and this is exactly the type of input that Barry wanted the SweetTree team to provide to each and every one of the clients SweetTree looks after.

With decades of experience in a variety of care sector settings, Barry believed the way to make high-quality care a reality was by focusing all of SweetTree’s activities on supporting the individuals receiving care and those providing it to reach their full potential. They then set out how SweetTree would achieve this in The SweetTree Mission Statement, which remains as important a part of the SweetTree culture today as it was all of those years ago.

The SweetTree Mission Statement
To assist our clients, team members, and the wider community to achieve the highest quality of life possible, through the provision of exceptional care and support, enhancing the well-being, growth, and development of the individual and SweetTree as a service provider.